Meet Us 2018-01-01T20:40:47+00:00
Nikki Garnett
Nikki Garnett- Midlifechic

Nikki, 50, brings nine years experience as editor of Selfridges magazine and a further 15 years spent working in blue chip retail marketing to her blog. She continues to work as a director of a marketing agency that specialises in retail.

Nikki founded Midlifechic in 2014 as a personal journey after finding that she wanted to rediscover her sense of style when her three sons hit their teens and became more independent. She quickly found that this struck a chord with other women over 40 who were “getting their groove back.” Focusing on style rather than fashion, she covers the upper end of the high street in her quest for understated chic.

Other areas that Nikki sometimes covers include beauty, travel and family life with teenagers. She has built a community of highly engaged readers who are mostly affluent, intelligent career women with teenagers and adult children. They are loyal readers who regularly engage in lively and forthright conversation via the comments section. They follow Midlifechic because although they have the money to spend on quality clothing, they have no time to find it for themselves. Midlifechic provides them with a shortcut to sassy style.

Visit midlifechic.com

Download Nikki’s media kit

Annette Höldrich
Annette Höldrich- Lady of Style

Besides her life as a blogger, Annette, 55, is an executive assistant and travel manager for NATO.

She lives in the beautiful countryside of Southern Bavaria, Germany and has two children: Her son Lucas is a certified A-Licence Fitness Instructor and studying for his BA in Health Science at Technical University Munich;  her creative daughter Alena is a final year student for BA Fashion Communication & Promotion at Central Saint Martins College in London.

True to her blog’s name Lady of Style she inspires women over 40 worldwide with her feminine and sophisticated yet trendy style. Healthy lifestyle, wellbeing, interior living  as well as her personal travel and hotel reviews, complete her portfolio.

Annette gained experience on the catwalk, in the studio, and has appeared in various online and print magazines.

Her credo:
Live healthy and look age-amazing 50+ naturally!

Visit ladyofstyle.com

Download Annette’s media kit

Lisa Lennkh
Lisa Lennkh- The Sequinist

Lisa is a 47-year-old American ex-banker turned style blogger.  After working in finance for over 20 years and on three continents and then having a son, she turned her hand to fashion writing which eventually led to starting her own style blog, The Sequinist.  Her signature style is elegance with a fun offbeat edge… and almost always includes a side of sparkle.  She favours bold, colourful, statement pieces mixed with timeless investment-quality classics.

Through The Sequinist, Lisa infuses readers with the confidence to get out of their style comfort zone, to experiment with fashion, to carefully consider the quality of the clothing they purchase, and above all, to relish the lifelong joy of dressing up.

In addition to style, Lisa often discusses her obsession with skincare and her frequent travel.  She lives in London with her husband and her four-year-old son.

Visit thesequinist.com

Download Lisa’s media kit

Michelle Lyndon-Dykes
Michelle Lyndon-Dykes- The Barefaced Chic

Since its first post in 2014, The Barefaced Chic has gained traction with mature women seeking life, style, health, travel, beauty and self-development inspiration. Through her own life experience, Michelle, 52, encourages mature women to live life to the full and age with attitude. She is a firm believer in experimenting with fashion and showcases her own style journey via her sometimes humorous (yet always openly honest) posts.

Describing her life as eclectic, Michelle owns a number of businesses, is a qualified business consultant and lives in a small Welsh town with her husband. The winner of Blogging Edge Best Fashion Blogger 2015 and twice shortlisted for a UK Blog Award, this year she hopes to take her blog to the next level with the growth of her recently launched YouTube channel.

Visit thebarefacedchic.co.uk

Download Michelle’s media kit

Catherine Summers
Catherine Summers- Not Dressed As Lamb

As the UK Blog Awards Individual Fashion & Beauty Winner 2017, Not Dressed As Lamb is one of the leading (over 40) fashion blogs in the UK. 45-year-old Catherine’s key message is to encourage women of all ages to oppose the outdated notion of ‘age-appropriate dressing’. She believes that women should wear whatever they want and is the founder of the hugely successful Instagram hashtag iwillwearwhatilike. With a penchant for pattern-mixing and bright colours, she describes her style as both preppy-with-a-twist and eclectic.

Always looking to challenge the norm, Catherine blogs about her personal style and high street picks as well as ageing issues, health, beauty and fitness.

Visit notdressedaslamb.com

Download Catherine’s media kit

Michelle Tyler
Michelle Tyler- Michelle Tyler

Former make-up artist and hairstylist Michelle Tyler is the 50-year-old fashionista behind michelle-tyler.com.

Michelle worked in the entertainment industry for two decades, taking her from Sydney to London. Now living in Hertfordshire, Michelle decided to step away from her career and be a stay-home mum to her three children.

Formerly RetroChicMama, Michelle created the blog from scratch to inspire women of all ages to invest in their personal style by curating a thoughtful and cohesive wardrobe where their clothes, shoes and handbags are able to transcend any occasion or season. Michelle believes in collecting quality pieces over time instead of shopping quantity and following the most sustainable path to creating her outfits.

Her blog provides chic fashion ideas, helpful make-up tutorials and family holiday articles. Additionally, with a penchant for anything Mid-Century modern the blog throws in the occasional decorating post to the mix.

All of this fantastic content is written and photographed by Michelle herself. Completely captivated by the entire process, she is a dedicated, full-time professional blogger.

Visit michelle-tyler.com

Download Michelle’s media kit

Elizabeth Yeowart
Elizabeth Yeowart- What Lizzy Loves

What Lizzy Loves is a life and style blog written by Elizabeth Yeowart, 44, and aimed at the multi-tasking independent woman. Regular features include outfit posts, hotel and restaurant reviews and thoughts about beauty and well-being.

An optometrist by profession, Lizzy graduated with a first class Bachelor of Science degree in optometry in 1996. In May 2013, while taking a career break to raise her children, she started writing her blog. This led to several freelance writing roles including a regular column in Optometry Today, a professional optometric journal and a local glossy lifestyle magazine.

Lizzy happily combines these writing positions with producing content for her blog and she enjoys working closely with brands to forge ongoing relationships.

She owns an online business Lizzy O which sells beautifully hand crafted Danon jewellery and an affordable range of Lizzy O own brand wrap bracelets, pendants and scarves.

Visit whatlizzyloves.com

Download Elizabeth’s Media Kit

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