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Campaigns 2017-07-04T21:19:19+00:00
Brief: SS17 at the Chelsea Flower Show
Brief: SS17 at the Chelsea Flower ShowBrand: MADELEINE

German fashion brand MADELEINE invited the O40Co to a VIP day at the Chelsea Flower Show where they were given the task of choosing seven outfits suitable for a summer garden party. The outfits chosen worked beautifully not just individually but also as a group, showcasing the brand’s modern, high-quality pieces and wide variety of styles.

Example posts from this campaign:

Lady of Style
The Barefaced Chic
Not Dressed As Lamb
Midlife Chic

Brief: The best picks of SS17
Brief: The best picks of SS17Brand: Finery London

Working with the London-based brand for the first time, the collective were challenged to prove that over 40 women can wear modern, edgy clothes and key trends. With a budget of £200 each, the group selected their favourite pieces from SS17 and styled them into outfits that showed off Finery’s quality tailoring, bold prints and exceptional detailing.

Example posts from this campaign:

Midlifechic
Lady of Style
RetroChicMama
What Lizzy Loves

Testimonial

“It was great to work with the Over40Collective on this collaboration, they are a lovely group of women with such a broad range of style and knowledge. Working within a group like this gave our customers a great sense of how varied our products can be, how they can be worn differently and how to style them to suit their individual styles. We have thoroughly enjoyed working with the Over40Collective and look forward to collaborating with them again in the future.”

– Hannah Nolan, Aspire Style

Brief: Transitional season dressing
Brief: Transitional season dressingBrand: Aspire Style

Aspire Style asked the collective to create a transitional season outfit with two pieces from the new collection, either an item of clothing or accessories. Spring was the perfect season for having fun with style and the creative looks produced took full advantage of the brand’s playful and romantic styles with a mixture of casual, smart and everyday wear.

Posts from this campaign:

The Sequinist
What Lizzy Loves

RetroChicMama
The Barefaced Chic

Brief: Last minute Christmas party outfit
Brief: Last minute Christmas party outfitGroup-generated project

The collective decided to create their own campaign that would provide outfit inspiration for those who needed a last minute Christmas party outfit. They set themselves the task of not planning anything in advance but creating or buying an outfit themselves at the eleventh hour. The result was seven very different but very stylish outfits, from sequins to minimalist chic.

Example posts from this campaign:

Lady of Style
Not Dressed As Lamb

The Barefaced Chic
The Sequinist

Brief: Style the AW16 jewellery collection
Brief: Style the AW16 jewellery collectionBrand: Eternal Collection

The jewellery brand Eternal Collection asked the collective to choose and style a piece or a set of jewellery from their AW16 collection. Eternal sell a wide range of costume jewellery for all occasions and asked which piece of jewellery they would choose if they were picking a Christmas present for themselves and style it into an outfit relevant to their readership.

Example posts from this campaign:

The Barefaced Chic
Lady of Style
What Lizzy Loves
RetroChicMama

Brief: Style the AW16 collection
Brief: Style the AW16 collectionBrand: Winser London

With one campaign with Winser London already under their belt, the collective collaborated with the British brand once again for AW16. Styling one or two pieces of their own choice for the campaign, each member of the collective produced a look in their signature style that would showcase how well Winser London pieces work within your existing wardrobe.

Example posts from this campaign:

What Lizzy Loves
The Sequinist

Lady of Style

Not Dressed As Lamb

Brief: Style the AW16 collection
Brief: Style the AW16 collectionBrand: Marks & Spencer

For AW16 Marks & Spencer challenged the collective to create a full outfit with a budget of £200. It was a relatively open brief in terms of style and occasion, but the outfits needed to be created from pieces featured in the Autumn Winter lookbook and show how a relatively small budget could work hard for your seasonal wardrobe.

Posts from this campaign:

Midlifechic
The Sequinist
RetroChicMama
What Lizzy Loves

Brief: Style a Marks & Spencer white top with denim
Brief: Style a Marks & Spencer white top with denimGroup-generated project

A self-generated project, the collective decided to take a basic item from the Marks & Spencer SS16 collection – a white top of any style – and wear it with denim in a way that would inspire their readers to explore M&S more. The collective took a practical approach and reviewed the ordering process as well as the pieces available and success of the resulting outfits.

Example posts from this campaign:

Not Dressed As Lamb
RetroChicMama

Lady of Style
Midlifechic

Brief: Style the SS16 collection
Brief: Style the SS16 collectionBrand: Winser London

The collective worked with relatively young fashion brand Winser London to create a campaign that would highlight the brand’s luxurious quality clothes which are modern but not overly trendy, cut to flatter and in carefully chosen colours that are easy to co-ordinate. Seven stunning outfits showcasing Winser’s easy-to-wear, quality pieces were the result.

Example posts from this campaign:

RetroChicMama
The Barefaced Chic
What Lizzy Loves
The Sequinist

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